Literature Review Blog #3

Citation:

Barnes, Bradley, and Michael S. Harris. "PRIVATIZATION INFLUENCES and STRATEGIC ENROLLMENT MANAGEMENT DECISIONS IN PUBLIC RESEARCH UNIVERSITIES." College and University 85.4 (2010): 2-9. ProQuest. Web. 22 Oct. 2013.

Summary:

The issue of the market downfall had made a strong desire for universities to properly recruit out of state students that not only have strong academics but also have strong financial situation to help the universities become more attractive and competitive. The strong dependency of student enrollment is strongly because of the fall of state funding.

Author:

Bradley Barnes and Michael S. Harris

Key Terms:

Enrollment, privatization, market, dependency

Quotes:

“In effect, the ‘shift away from public funding has led to an increased emphasis on using strategic enrollment management to improve tuition revenue’ (St. John and Priest 2006, p. 4 4). This also places pressure on institutions to grow in size, reputation, and prestige.”

“Resource dependency encourages public institutions to seek sources of support to improve institutional quality in an attempt to become immune to the whims of the local statehouse. The efficacy of resource dependency in describing market-driven enrollment management continues to grow”

“A finance administrator explained, ‘Our budget structure and our endowments and development programs are much more in line with private universities than public universities, and I think we will continue to do that.’”

“Tuition revenues, along with the enrollment strategies used to obtain them, are powerful forces that assist market-driven universities in meeting budgetary shortfalls.”

“Such susceptibility to market influences increases the risk that decisions that once were campus-based instead will be market-based. The continuing decline of state support will only exacerbate and accelerate these trends.”

Value:

This article will establish the importance of non-residence funding that universities depend on and also why they depend on that funding due to the issues of tax issues.